What's new in Customer Marketing Alliance membership plans

Membership content

Thinking about bagging yourself a customer marketing membership plan? Want to see how much bang you'll be getting for your buck first? We get that.

Here's a month-by-month breakdown of what our existing members have been privy to. 👇

April 2024:


Competitor SWOT analysis

Account research template

Exclusive Content:

Unleash bold customer marketing: Ditch the comfort zone | Workday

Bridging borders, inspiring customers: Key strategies for impactful global marketing programs | Google

March 2024:


Customer onboarding framework

Campaign planning template

Exclusive Content:

Winning over executives with customer marketing metrics | Adobe

The secret recipe for a winning customer engagement strategy | ICE Mortgage Technology

February 2024:


Customer journey map - Framework

NPS analysis template

Exclusive Content:

Strategic branding: The #1 key to next-level customer program adoption | Dropbox

The power of partnership: Strategies to cultivate internal advocacy | Airtable

January 2024:


Customer renewal strategy planner - Framework

Customer advocacy program blueprint - Framework

Exclusive Content:

Crack the executive code: 7 steps to a CMO-approved charter | F5

4 essential strategies to future-proof your community | Jamf

Early access to Customer Marketing Salary Report 2023/24.

December 2023:


Content for each stage of the buyers journey - Worksheet

Voice of the Customer (VoC) - Framework

Exclusive Content:

How to cultivate crucial internal partnerships for faster growth | Coupa, Druva, and LRN

November 2023:


B2B segment profile interview questions - Masterlist

Messaging - Framework

Exclusive Content:

Navigating the post-sale landscape: Key strategies for customer loyalty | Github

Unleash the power of customer stories: Tips to maximize real advocate voices | Menlo Security, PlayPal, and Coupa

Event strategy simplified: Choose the right format for your goals | LRN

October 2023:


Video production brief - Template

Video production brief - Example

Exclusive Content:

From zero to hero: Leveling up our awards program to wow customers | Informatica

Boost customer loyalty and drive expansion for sustainable business growth | Talkdesk

September 2023:


General marketing board reporting - Template

Engaging your customer marketing community - Checklist

Exclusive Content:

Solo customer marketing: How to scale impact with limited resources | DropBox

Amp up your marketing stack: How to get executive buy-in in 5 key steps | Influitive

August 2023:


Content mapping - Example

Content mapping - Template

Exclusive Content:

Beyond references: How to find and grow invested customer advocates | Cisco, Yubico, Upwork, VMware, ShoutOut

Fine-tuning your B2B customer advisory boards for maximum success | SheerID

Early access to State of Customer Marketing Report 2023/24

July 2023:


Checklist for assuring content quality - Checklist

CAB email invite - Template

Exclusive Content:

Building a customer-led COE: The 6 key steps to success | F5

Make every interaction count: 4 key success strategies for tailoring customer experience | Nutanix

June 2023:


Checklist for growing MMR - Checklist

Converting freemium users to paid users - Template

Exclusive Content:

5 essential tips for demonstrating respect and driving engagement | Jamf & Taulia

May 2023:


Career competency - Framework

Customer segmentation - Template

Exclusive Content:

Discover the power of the voice: Strategies for successful customer listening | Cisco

Evolving customer marketing strategies: Insights from industry experts | Influitive, Qlik, and UserTesting

April 2023:


Conducting a webinar - Template

Social media guidelines - Framework

Exclusive Content:

Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact | Filevine, Dell Technologies and HackerOne

March 2023:


Storytelling Framework - Example

Segment Hypothesis - Worksheet

Exclusive Content:

Top ten best practices for driving customer demand| Google

7 proven tactics to hit home runs with your customer marketing and advocacy programs | Crowdvocate

February 2023:


Segment sentiment audit - Checklist

Tone of Voice - Template

Exclusive content:

How to build your brand through customer storytelling| Salesforce

Developing impactful advocacy programs| Asana, LRN and Facebook

January 2023:


CAB strategy one-pager

B2B persona questions - Masterlist

Exclusive content:

Customer marketing: Delighting customers at scale | Swoogo

What I learned from some of the best customer marketing and advocacy teams in the world | Crowdvocate

December 2022:


B2C persona questions - Masterlist

Win/loss email invite templates

Exclusive content:

Stand out from the crowd by adding a human touch to customer marketing | Proofpoint and Fiverr

3 points to help you engage your customers with effective communication | Lemax and ThroughPut Inc

November 2022:


Messaging framework

Customer cast study questions Masterlist

Exclusive content:

Early access to Customer Marketing Salary Report 2022

Get ahead of churn and boost revenue: Aligning on product adoption | Appcues

October 2022:


Inactive user template

Competitive intel checklist

Exclusive content:

The three building blocks every advocacy program needs | Influitive

How consumer choice and cloud hyperscalers have changed the way B2B products are brought to market | Telus Partner Solutions

September 2022:


Storytelling framework

Follow-up emails for non responsive prospects template

Exclusive content:

Establishing a customer marketing strategy and developing advocates | Maze and Zendesk

How customer marketers should improve their engagement and marketing for 2022 | Webflow

August 2022:


B2C buyer persona template

B2C buyer persona example

Exclusive content:

Early access to the State of Customer Marketing Report 2022

A/B testing: Your ticket to defining high-intent customers for funnel acceleration | Toast

Building and scaling up your customer reference program to support business growth | Temenos

Prioritize personas to build a detailed lifecycle framework| Sovos

July 2022:


Cross-selling email template

Product upselling email template

Exclusive content:

Turning loyal customers into raving champions | HPE and Jamf