What's new in Customer Marketing Alliance membership plans
Thinking about bagging yourself a customer marketing membership plan? Want to see how much bang you'll be getting for your buck first? We get that.
Here's a month-by-month breakdown of what our existing members have been privy to. 👇
January 2023:
Templates:
CAB strategy one-pager
B2B persona questions - Masterlist
Exclusive content:
Customer marketing: Delighting customers at scale
What I learned from some of the best customer marketing and advocacy teams in the world
December 2022:
Templates:
B2C persona questions - Masterlist
Win/loss email invite templates
Exclusive content:
Stand out from the crowd by adding a human touch to customer marketing.
3 points to help you engage your customers with effective communication.
November 2022:
Templates:
Messaging framework
Customer cast study questions Masterlist
Exclusive content:
Early access to Customer Marketing Salary Report 2022.
3 points to help you engage your customers with effective communication.
Get ahead of churn and boost revenue: Aligning on product adoption.
October 2022:
Templates:
Inactive user template
Competitive intel checklist
Exclusive content:
The three building blocks every advocacy program needs.
How consumer choice and cloud hyperscalers have changed the way B2B products are brought to market.
September 2022:
Templates:
Storytelling framework
Follow-up emails for non responsive prospects template
Exclusive content:
Establishing a customer marketing strategy and developing advocates.
How customer marketers should improve their engagement and marketing for 2022.
August 2022:
Templates:
B2C buyer persona template
B2C buyer persona example
Exclusive content:
Early access to the State of Customer Marketing Report 2022.
A/B testing: Your ticket to defining high-intent customers for funnel acceleration
Building and scaling up your customer reference program to support business growth
Prioritize personas to build a detailed lifecycle framework
July 2022:
Templates:
Cross-selling email template
Product upselling email template