What's new in Customer Marketing Alliance membership plans
Thinking about bagging yourself a customer marketing membership plan? Want to see how much bang you'll be getting for your buck first? We get that.
Here's a month-by-month breakdown of what our existing members have been privy to. 👇
September 2023:
Templates:
General marketing board reporting - Template
Engaging your customer marketing community - Checklist
Exclusive Content:
Solo customer marketing: How to scale impact with limited resources | DropBox
Amp up your marketing stack: How to get executive buy-in in 5 key steps | Influitive
August 2023:
Templates:
Content mapping - Example
Content mapping - Template
Exclusive Content:
Beyond references: How to find and grow invested customer advocates | Cisco, Yubico, Upwork, VMware, ShoutOut
Fine-tuning your B2B customer advisory boards for maximum success | SheerID
Early access to State of Customer Marketing Report 2023/24
July 2023:
Templates:
Checklist for assuring content quality - Checklist
CAB email invite - Template
Exclusive Content:
Building a customer-led COE: The 6 key steps to success | F5
Make every interaction count: 4 key success strategies for tailoring customer experience | Nutanix
June 2023:
Templates:
Checklist for growing MMR - Checklist
Converting freemium users to paid users - Template
Exclusive Content:
5 essential tips for demonstrating respect and driving engagement | Jamf & Taulia
May 2023:
Templates:
Career competency - Framework
Customer segmentation - Template
Exclusive Content:
Discover the power of the voice: Strategies for successful customer listening | Cisco
Evolving customer marketing strategies: Insights from industry experts | Influitive, Qlik, and UserTesting
April 2023:
Templates:
Conducting a webinar - Template
Social media guidelines - Framework
Exclusive Content:
Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact | Filevine, Dell Technologies and HackerOne
March 2023:
Templates:
Storytelling Framework - Example
Segment Hypothesis - Worksheet
Exclusive Content:
Top ten best practices for driving customer demand| Google
7 proven tactics to hit home runs with your customer marketing and advocacy programs | Crowdvocate
February 2023:
Templates:
Segment sentiment audit - Checklist
Tone of Voice - Template
Exclusive content:
How to build your brand through customer storytelling| Salesforce
Developing impactful advocacy programs| Asana, LRN and Facebook
January 2023:
Templates:
CAB strategy one-pager
B2B persona questions - Masterlist
Exclusive content:
Customer marketing: Delighting customers at scale | Swoogo
What I learned from some of the best customer marketing and advocacy teams in the world | Crowdvocate
December 2022:
Templates:
B2C persona questions - Masterlist
Win/loss email invite templates
Exclusive content:
Stand out from the crowd by adding a human touch to customer marketing | Proofpoint and Fiverr
3 points to help you engage your customers with effective communication | Lemax and ThroughPut Inc
November 2022:
Templates:
Messaging framework
Customer cast study questions Masterlist
Exclusive content:
Early access to Customer Marketing Salary Report 2022
Get ahead of churn and boost revenue: Aligning on product adoption | Appcues
October 2022:
Templates:
Inactive user template
Competitive intel checklist
Exclusive content:
The three building blocks every advocacy program needs | Influitive
How consumer choice and cloud hyperscalers have changed the way B2B products are brought to market | Telus Partner Solutions
September 2022:
Templates:
Storytelling framework
Follow-up emails for non responsive prospects template
Exclusive content:
Establishing a customer marketing strategy and developing advocates | Maze and Zendesk
How customer marketers should improve their engagement and marketing for 2022 | Webflow
August 2022:
Templates:
B2C buyer persona template
B2C buyer persona example
Exclusive content:
Early access to the State of Customer Marketing Report 2022
A/B testing: Your ticket to defining high-intent customers for funnel acceleration | Toast
Building and scaling up your customer reference program to support business growth | Temenos
Prioritize personas to build a detailed lifecycle framework| Sovos
July 2022:
Templates:
Cross-selling email template
Product upselling email template
Exclusive content:
Turning loyal customers into raving champions | HPE and Jamf