Customer Marketing Alliance
Log in Membership
x close
Nothing to display...
or view by:
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
2 November 2023 7 min read

Event strategy simplified: Choose the right format for your goals

Customer marketing
Dave Hansen

Dave Hansen

Read More

Customer Marketing Alliance icon

Can't see the rest? Become a member for full unrestricted access

This page along with a variety of our other content is exclusive to Customer Marketing Alliance members. Join the tribe to unlock this page and much more including on demand videos, templates, articles, and forums.

Subscribe now

Already a member? Awesome. Sign in

Customer Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

Written by:

Dave Hansen

Dave Hansen

Dave Hansen is the Global Advocacy Marketing Director at LRN, and an energetic leader who drives success through “out-of-the-box” thinking and a focus on clear organizational objectives.

Read More

Get industry insights


More in Customer marketing

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Members-only

Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....

2 min read
From zero to hero: Leveling up our awards program to wow customers
Members-only

From zero to hero: Leveling up our awards program to wow customers

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

5 min read
Customer vs. community engagement: Know the difference
Members-only

Customer vs. community engagement: Know the difference

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

5 min read
Customer Marketing Alliance icon Customer Marketing Alliance
—
Event strategy simplified: Choose the right format for your goals
Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.
ABOUT
  • Contribute
  • Media Guide
  • Mission
  • Contact
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Articles
  • Newsletter
GENERAL
  • Membership
  • Community
Learn
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs