Customer retention

If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....

Retaining customers has far more impact on the success of your business than any customer acquisition strategy. No matter how much money and effort you put into acquiring new customers, it’ll all be for naught if you can’t keep them....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....

Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....

In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....