Customer marketing

In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....

Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....

Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...

Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

A customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services....

Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....

Only 3% of customer marketers feel fully understood by colleagues despite companies increasingly valuing the role, here's why it matters....

When everything you do is focused on living up to your company values, you’ll naturally build up a loyal customer base of advocates who resonate with your brand ethos....

What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me  - I’ve discovered firsthand the true power of building strong cross-functional partnerships....

In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....

In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....