Members-only Revenue Top tactics for cross-selling in customer marketing Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...
Members-only Customer advocacy How Workiva scales customer advocacy to drive business outcomes Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....
Members-only Customer journey Why your customer referral program is failing (and how to fix it) I've seen plenty of well-intentioned referral programs fall flat, and it's rarely because of just one factor. Usually, it's a combination of issues that slowly erode its momentum until it grinds to a halt. Let's talk about the most common problems you'll likely face....
Members-only AI & automation The savvy marketer’s AI companion guide A practical guide for marketers navigating AI in 2026 – covering lifecycle strategy, real workflows, governance, and where teams are getting stuck....
Members-only Customer journey Customer journey template A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....
Members-only Customer advisory boards The right way to implement customer listening via customer advisory boards Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....
Members-only Exclusive content How to measure what really matters in customer marketing (going beyond the dashboards) Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....
Members-only Customer advocacy How to build a scalable customer champion program 7 lessons learned Scrambling for customer references doesn’t scale. Here’s what I learned building a customer champion program – the lessons, guardrails, and trade-offs that made advocacy work without burnout....
Members-only Leadership The challenges of leading marketing teams in 2026 Marketing leaders in 2026 face burnout, misalignment, ROI pressure, and tech overload. Learn how CMOs can protect clarity, meaning, and team energy while driving impact....
Members-only Strategy How customer marketing and product marketing collaborate to drive long-term growth When PMM meets customer marketing, great things happen – like loyalty, advocacy, and sustainable revenue....
Members-only Exclusive content How to make customer marketing a growth engine Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....
Members-only AI & automation User feedback tracker for AI content A specialized tool designed to help teams systematically collect, manage, and analyze user feedback related to AI-generated content....
Members-only Presentations Customer Marketing Summit London 2025 Catch up on every session from Customer Marketing Summit London, including sessions from The Guardian, Crowdstrike, SAP and more....
Members-only Leadership 7 steps to a CMO-approved customer marketing charter Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....
Members-only AI & automation Marketers are adopting AI. So why aren't organizations embracing it? 89% of marketers use AI regularly, but organizational integration lags. Data chaos, short-term priorities, and legacy systems are holding teams back. James Shaw, Head of Content at The Alliance unpacks why....
