Members-only Leadership The challenges of leading marketing teams in 2026 Marketing leaders in 2026 face burnout, misalignment, ROI pressure, and tech overload. Learn how CMOs can protect clarity, meaning, and team energy while driving impact....
Members-only Strategy How customer marketing and product marketing collaborate to drive long-term growth When PMM meets customer marketing, great things happen – like loyalty, advocacy, and sustainable revenue....
Members-only Exclusive content How to make customer marketing a growth engine Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....
Members-only AI & automation User feedback tracker for AI content A specialized tool designed to help teams systematically collect, manage, and analyze user feedback related to AI-generated content....
Members-only Presentations Customer Marketing Summit London 2025 Catch up on every session from Customer Marketing Summit London, including sessions from The Guardian, Crowdstrike, SAP and more....
Members-only Leadership 7 steps to a CMO-approved customer marketing charter Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....
Members-only AI & automation Marketers are adopting AI. So why aren't organizations embracing it? 89% of marketers use AI regularly, but organizational integration lags. Data chaos, short-term priorities, and legacy systems are holding teams back. James Shaw, Head of Content at The Alliance unpacks why....
Members-only Community Customer Marketing Awards 2025: Your winners Nothing excites us more than celebrating exceptional customer marketing professionals. This passion fuels everything we do. We’re proud to announce the winners of the 2025 Customer Marketing Awards....
Members-only Leadership CMO channel strategies for 2025 (and how they will shape 2026) The CMO Alliance asked a very important question to its community of CMOs and marketing leaders: which channels will they prioritize in 2025? One response dominated the conversation: content marketing....
Members-only Customer engagement 5 key customer obsession strategies SAP's VP, Business AI Product Marketing, Sally Revell, shares five key strategies that will take your customer obsession to the next level....
Members-only AI & automation How Vimeo scales authentic customer stories with AI Learn how to scale authentic customer stories with AI. Discover tactics to find, create, and share powerful customer narratives....
Members-only Templates A/B testing template A structured framework designed to help compare two or more versions of a variable against each other to determine which version performs best....
Members-only Leadership Elevating customer marketing's voice in leadership Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how....
Members-only AI & automation Using AI to bridge gaps in customer marketing and sales collaboration Customer marketing and sales alignment has always been crucial, and AI can help make these teams' collaboration efforts even more effective....
Members-only Careers The art of saying “no” and reinforcing boundaries in customer marketing Have you ever felt that sinking feeling of guilt or failure when you couldn’t deliver on a request, even if it was...
