Kevin Lau

Kevin Lau is a performance-driven customer marketing professional with 12+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, and more.

Posts

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How to make customer marketing a growth engine

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7 steps to a CMO-approved customer marketing charter

Customer advisory boards

Is your advocacy program working? These metrics will tell you

Exclusive content

10 tips for developing scalable customer retention and lifecycle programs

Customer advocacy

3 essential tenets to improve your customer advocacy plan

Strategy

How to transform your customer programs into assets that impact business growth

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Building a customer-led COE: The 6 key steps to success

Customer advocacy

8 steps of a successful ambassador program

Brand storytelling