Kevin Lau

Kevin Lau is a performance-driven customer marketing professional with 12+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, and more.

Meaningful metrics: How to transform your customer programs into assets that impact business growth

Members-only

Customer marketing

Meaningful metrics: How to transform your customer programs into assets that impact business growth

transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.