Kevin Lau

Kevin Lau is a performance-driven customer marketing professional with 12+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, and more.

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Crack the executive code: 7 steps to a CMO-approved charter

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

Building a customer-led COE: The 6 key steps to success

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Building a customer-led COE: The 6 key steps to success

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....

8 steps of a successful ambassador program

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Customer advocacy

8 steps of a successful ambassador program

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

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Brand storytelling

How to build a successful brand ambassador program

If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....

Meaningful metrics: How to transform your customer programs into assets that impact business growth

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Meaningful metrics: How to transform your customer programs into assets that impact business growth

transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....