Members-only Customer marketing Building a customer-led COE: The 6 key steps to success As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....
Members-only Customer advocacy 8 steps of a successful ambassador program As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...
Members-only Brand storytelling How to build a successful brand ambassador program If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Members-only Customer marketing Meaningful metrics: How to transform your customer programs into assets that impact business growth transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....