Kevin Lau is a performance-driven customer marketing professional with 12+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, and more.
How to build a successful brand ambassador program
If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Meaningful metrics: How to transform your customer programs into assets that impact business growth
transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....