Members-only Customer advocacy How to get your customers to recognize your product’s value in 6 steps Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....
Members-only Article Irrational advocacy: What are the drivers of brand loyalty? Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....
Members-only Article Unique customer advocacy tips to perfect your customer experience In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic....
Members-only Brand storytelling How to build a customer-focused brand When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....
Members-only Article Boosting value from case studies: A cybersecurity view We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....
Members-only Article Customer advocacy and its development in 2024 Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....
Members-only Customer collaboration Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only Exclusive content The secret to customer advocacy and sales alignment success Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....
Members-only Podcast Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....
Members-only Article Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
Members-only Podcast Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....
Members-only Customer advocacy The power of partnership: Strategies to cultivate internal advocacy What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me - I’ve discovered firsthand the true power of building strong cross-functional partnerships....
Members-only Customer advocacy Setting up your CAB strategy and getting business buy-in Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....
Members-only Exclusive content From zero to hero: Leveling up our awards program to wow customers I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....
Members-only Exclusive content Beyond references: How to find and grow invested customer advocates Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....