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  • A clear snapshot of where you are in your customer marketing journey — and what that means for your growth.
  • A visual breakdown showing how you compare across key customer marketing competencies and against your peers.
  • A downloadable report with your individual results, strengths, and core focus areas.
  • A PDF version of the Customer Marketing Competency Framework to benchmark your development.
  • Curated resources to help you progress confidently to the next stage of your career.

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See the results…

Customer marketing may span many disciplines, but you’ve mastered almost every facet of it. If you’re not already leading, you’re more than ready to step into a leadership role.

CMA IQ Test Genius

You’re more than a strong all-rounder — you understand the nuances of customer marketing and bring real subject matter expertise. While there may be areas to deepen, you’re firmly on track to achieve standout results.

CMA IQ Test Leader

Your foot’s firmly in the customer marketing door, and you’re showing all the signs of a strong career ahead. With the right support and development, you’ll accelerate your growth and climb the ladder with confidence.

CMA IQ Test Rising Star

Welcome to the world of customer marketing. You may still be building your foundations, but you’re exactly where you need to be. Keep investing in your development and you’ll quickly grow into a confident, high-impact practitioner.

CMA IQ Test Newcomer

Customer marketing may span many disciplines, but you’ve mastered almost every facet of it. If you’re not already leading, you’re more than ready to step into a leadership role.

PMA IQ Test Genius

You’re more than a strong all-rounder — you understand the nuances of customer marketing and bring real subject matter expertise. While there may be areas to deepen, you’re firmly on track to achieve standout results.

PMA IQ Test Leader

Your foot’s firmly in the customer marketing door, and you’re showing all the signs of a strong career ahead. With the right support and development, you’ll accelerate your growth and climb the ladder with confidence.

PMA IQ Test Rising Star

Welcome to the world of customer marketing. You may still be building your foundations, but you’re exactly where you need to be. Keep investing in your development and you’ll quickly grow into a confident, high-impact practitioner.

PMA IQ Test Newcomer

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Explore certifications and memberships to accelerate your customer marketing journey.

Access the Customer Marketing Competency Framework

Our Customer Marketing Competency Framework is a comprehensive guide outlining the core skills and capabilities needed to excel in customer marketing. Built using insights from experienced practitioners and industry leaders, it reflects the practical, real-world expertise required to drive retention, expansion, advocacy, and measurable customer impact.

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Competency Framework