What's your...
customer marketing IQ?
From delving into research and perfecting advocacy strategies to crafting compelling personas and empowering customer-facing teams through enablement initiatives, your role as a customer marketer spans a diverse array of responsibilities.

Take our customer marketing IQ test and discover where you stand among your peers. Use your results to benchmark your expertise in critical marketing competencies. Lean into your strengths and unearth opportunities for professional growth.

Are you ready to elevate your customer marketing game?
Complete the test and you'll get the following:


  • A synopsis of where you are in your customer marketing journey - and what that means.
  • Spider graph of where you currently sit on the customer marketing map and how you compare to your peers.
  • Downloadable report & personal results for each category of your IQ level and core focus areas to take away.
  • PDF version of the Customer Marketing Competency Framework to take away and help benchmark your growth.
  • Relevant resources to help you expedite your journey to the next stage of your career.

Access the Customer Marketing Competency Framework.
Our Customer Marketing Competency Framework is a comprehensive guide that outlines the essential skills and capabilities needed to excel in customer marketing. It’s been developed by drawing insights from a diverse range of experts and practitioners in the industry, ensuring it reflects the most relevant and valuable perspectives.

The competency framework encapsulates everything from retention, cross-selling, and upselling, to consumer psychology, storytelling, and narrative design, to cover the broad spectrum of skills required to excel in customer marketing.

The core competencies within the competency chart are taken from the Customer Marketing Framework and touch on everything needed to define, strategize, prepare, and grow a successful customer marketing strategy.
Where will you sit? 👇


  • Level: Genius (357-475 points).The customer marketing role might be varied, but you've nailed almost every single facet of it. If you're not already in a leadership role, you sure are ready for it.
  • Level: Leader (238-356 points).You're not just a solid all-rounder, you're someone who knows the ins and outs of your craft and is a true MVP. While there might be some experience gaps, you're well and truly on track to achieve great things.
  • Level: Rising star (119-237 points).Your foot's firmly in the customer marketing door and you're displaying all the right signs of a prosperous career in this industry. With the right help and guidance, you'll scale the career ladder in no time.
  • Level: Newcomer (0-118 points). Welcome to the wonderful world of customer marketing. 🙌 While you might still be learning the ropes, you're right where you need to be. Continue investing in your professional development and you'll be a rising star before you know it.