Customer collaboration

Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...

Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....

In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes....

In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....

In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...