Create and contribute

Customer marketing

Why write for us?

We’re a fully independent group focused not on specific job titles or industries, but on a single common goal: to continually push forward the development of customer marketing on a worldwide scale. 🗺️

  • Get your voice out in the world for 1,000s of people to discover.
  • You’ll be credited at the top of the article with your own byline.
  • We’ll share your article on all our social profiles
  • As well as with our community through slack and our monthly newsletter.

Onboard? Fantastic! Now onto the next steps.👇

Send us your idea

Get in touch before you begin, to let us know what you want to write about. Popular topics include:

  • Reducing customer churn.
  • Customer and market research.
  • Customer retention.
  • Customer journeys.
  • OKRs.
  • Customer advocacy.
  • Customer segmentation.
  • Retention marketing.
  • Affiliates and referrals.

Follow the rules

We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:

  • Articles to be no shorter than 800 words.
  • Any pictures included need to be royalty-free.
  • A picture to sit with your contributor profile.
  • A short bio (200 characters or less).

Also, individual contributions shouldn’t be promoting your company’s products or services. For that sort of stuff, we have sponsorship opportunities.

See a comprehensive guide for contributions here.

Submission time

Either send me (Eve) a message on Slack or reach me by email: eve@customermarketingalliance.com.

Remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor.

Already published something elsewhere? No problem. We’ll use custom canonical links to avoid any duplicate content problems - all we need is a link to the original.

The boring (but necessary!) bits

Image Policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow Customer Marketing Alliance to post this image with proper credit to you and/or the creator.

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citation or link to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes. This includes social media, other blogs, and newsletters. Customer Marketing Alliance also reserves the right to make changes to the content where necessary.

Ready to begin?

Get yourself stuck in and we will look forward to seeing what you have for us! Throw an email my way at eve@customermarketingalliance.com.