Create and contribute

Customer marketing

Customer Marketing Alliance is home to an ever-growing global network of customer marketing professionals, from those starting their journey in the field, to seasoned pros with years of experience under their belt.

Each year, our website receives tens of thousands of visits from customer marketers, all looking to learn more about the latest trends and best practices across advocacy, retention, and growth.

To feed our ever-expanding community of customer marketing professionals, we're always on the lookout for people just like you to share your expertise and help shape the future.

If you're interested in sharing your insights and experiences with the world's largest customer marketing community, here's how you can contribute to Customer Marketing Alliance.

Get involved

Write for us ✍️

Each and every month, 1000s of people make their way onto our site. That’s a lot of eyes and exposure for your article.

If you’ve got the insights, we’ve got the platform.

Here’s how to contribute 👇🏼

Step 1: Submit your subject 🧑‍🎓

Before you put your fingers on the keyboard, drop us a line and let us know what you want to write about. Some popular topics include:

  • Voice of the Customer
  • Customer marketing metrics
  • Personalization
  • Producing user-generated content
  • Sustainability in customer marketing

Step 2: Follow the rules 🛑

We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:

  • Articles to be no shorter than 800 words
  • Any pictures included to be royalty-free
  • A picture to sit with your contributor profile
  • A short bio (200 characters or less)

Also, individual contributions shouldn’t promote your company’s products or services. For that sort of stuff, we have sponsorship opportunities.

See below for these opportunities!

Step 3: Submit your work 📩

Either send Ella a message by email at Or pop our content lead Eve a message on Slack.

Remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor, that is.

Have you already published something awesome elsewhere?

Not a problem. With custom canonical links, you can still share it with our audience too.

Yawn 💤 time for the boring (but important!) bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow Customer Marketing Alliance to post this image with proper credit to you and/or the creator.

Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. Customer Marketing Alliance may choose to cross-post to Medium, LinkedIn, or other blogging services.

Speak at an event 📆

Every year, we team up with leading customer marketers and host a wide range of customer marketing events and summits across the globe.

Our goal? To deliver insightful customer marketing presentations from leading experts to help you and others in the industry enhance their credentials.

If you have insights to share, we want to hear them.

Apply here and we'll be more than happy to consider you to speak at one of our summits.

Guest or host a podcast 🎤

Our podcasts have fast become essential listening for 1000s of customer marketers. We provide thought leaders with a platform to share not only their experiences but also their unique insights and perspectives on the big trends and developments from within customer marketing and advocacy spaces.

Want to feature on a podcast? Or maybe you'd like to host your own? Get in touch with us below to let us know!

Sponsorship opportunities 💪

With more and more customer marketers rapidly joining our community, it’s the prime place for you to support them on that journey.

If you want to market your products and gain exposure to 1,000s of companies looking for solutions to support their customer marketing team, look no further than our sponsorship opportunities.

Become a sponsor:

  • Events
  • Articles
  • Reports
  • Podcasts
  • Webinars
  • Virtual summits

See how you can collaborate with us here.

Contribute to a report 📚

Our regular reports put the spotlight on the latest developments in key areas of customer marketing.

To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share. Take a look at the surveys we're currently running to find out how you can help shape the customer marketing industry.

What we need from you:

  1. A headshot
  2. A short 200-word bio
  3. A quote

Get in touch with us at

Be a course beta tester 🎓

Our expert-led courses aren't created in isolation, which is why we need your help. We seek support to ensure that our training programs deliver everything participants need to take the next step in their careers.

Interested to know what you'll get in return for being a beta tester? First and free access to accredited courses - for life.

What do we need from you first, though? Candid, thorough, and timely feedback.

To enquire about becoming a beta tester for Customer Marketing Alliance, please email Sophie Bass at

Meetup organizer 🏘

We've got a few regional meetups coming up and we can't wait to see you there!

The best part? They're free. And better yet, you can run your own meetups in your city and chat with your local peers. If you're interested in being a meetup organizer, you can find more details here.

Why you should get involved

  • 3,000+ members in the community
  • 2,000+ members on LinkedIn
  • 50,000 website visitors a year

Join the Customer Marketing Alliance community

Chat with like-minded customer marketing enthusiasts from around the world! From beginners to experts, the community is for everyone. Find the latest content, job ads, events, and more.