Members-only Customer advocacy Setting up your CAB strategy and getting business buy-in Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....
Members-only Customer marketing Guarantee stakeholder buy-in for your Customer Advisory Board strategy Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....
Members-only Customer marketing How to build an effective customer marketing function and prove ROI Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI....