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Join customer marketing teams like this who choose CMA to upskill:

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Take your team's performance to the next level

Line Shape

With flexible learning and custom training options, CMA equips your team to excel.

Team membership

Enable your team to drive engagement, advocacy, and retention with access to world-class continuous professional development and community.

Team certifications

Give your whole team the skills, confidence, and shared language to excel with structured customer-marketing certifications.

Why teams choose CMA to level up

01
World-leading experts

From the minds behind some of the world's fastest-growing brands, we bring you proven customer-marketing tactics that drive advocacy, retention, and long-term growth — so you can apply what works.

02
Home to the largest CM community

No two customers, challenges, or teams are alike — which is why our resources are built on the collective experience of thousands of customer marketing pros worldwide. With the CMA community behind you, you're never learning in isolation.

03
Always up-to-date resources

Customer expectations evolve fast — so do we. Our courses and toolkits are refreshed regularly, and membership resources are updated every month, ensuring you're always working with the latest customer-marketing insights.

04
Certifications that elevate your team

Our certifications help your team build confidence, sharpen customer-marketing skills, and demonstrate their commitment to continuous professional growth — strengthening your function and helping retain top talent.

05
Everything in one place

From certifications and live workshops to events, playbooks, templates, and community support — you get every tool your team needs to drive engagement, advocacy, and customer-led growth, all in one hub.

06
Fully customizable solutions

Need something more bespoke? We've got you. Alongside off-the-shelf options, we offer tailored team solutions built around your specific goals, challenges, and customer-marketing needs.

Set your team up for success

  • Create a shared understanding of customer marketing.
  • Equip your team to drive engagement, retention, and advocacy.
  • Gain access to ready-to-use templates, frameworks, and tools.
  • Close skills gaps, accelerate onboarding, and develop future CM leaders.
  • Real-world learning rooted in practical execution — not theory.