Join these leading brands and pick CMA to achieve your business goals.
Why customer marketing teams choose CMA to get certified
And why you should, too…
| 01 | Accredited and trusted by industry leaders |
Our certifications are trusted by global brands, so you can be confident your team is learning from credible, industry-recognized experts. |
| 02 | Always up to date |
Customer marketing is constantly evolving. Our certifications are regularly updated with the latest trends, tactics, and frameworks — so your team stays ahead, not behind. |
| 03 | Speak a shared language |
Customer marketing looks different across companies. CMA certifications ensure your entire team is aligned around common frameworks, terminology, and best practices. |
| 04 | Unified approach to customer marketing |
With teams spread across functions and regions, our certifications bring consistency to how customer marketing is understood, executed, and measured. |
| 05 | Consistent, practical execution |
Equip your team with proven frameworks, templates, and ideas they can apply directly to real projects — driving more consistent results and greater impact. |
| 06 | Attract and retain top talent |
Investing in professional development shows commitment. CMA certifications help you retain high performers and attract customer marketers who want to grow. |
Our stats
1k+
alumni
9+
certifications
800+
Summit attendees
4.5
Trustpilot rating
Our certifications
Our suite of certifications covers every experience level and every core customer marketing competency.
Whether you're looking to upskill your team across onboarding, retention, personas, and advocacy, or align everyone around a shared understanding of modern customer marketing, our certifications help teams master the full scope of the role.
Explore our certifications below.
"I love how it's structured, how topics follow one another and build the entire course. The course is a great foundation not only for practitioners but for marketing leaders without a customer marketing background wanting to understand the role and the impact customer marketing has on the overall business."
Igor Kranjčec
VP of Marketing
"This course was a tremendous way to get a high-level lay of the land in this growing field. It provided many useful templates, valuable information (and conversations with a variety of customer marketers in different fields) designed to help new and growing teams (or teams of one) get started with strategy and proving impact."
Ryan Estes
Senior Solution Marketing Analyst
By the end of our certifications your team will be able to…
Execute with confidence
Give your team practical frameworks and real-world examples so they can execute faster and make better decisions across the customer lifecycle.
Enhance team
impact
Build stronger skills that help your customer marketing team influence strategy, improve retention, and drive measurable business impact.
Speak a unified language
Align your team around shared customer marketing frameworks and terminology to improve collaboration and consistency across teams.
Trusted ratings from:
5
4.5
What's included
| 01 | Content |
Lifetime access to expert-led, on-demand customer marketing content, plus future updates — ideal for onboarding new hires and keeping skills sharp over time. |
| 02 | Coursework |
Optional but recommended practical coursework to help your team apply learning and create ready-to-use materials for real projects. |
| 03 | Templates |
Lifetime access to tried-and-tested customer marketing templates designed to streamline execution and improve consistency across teams. |
| 04 | Flexibility |
Learn on demand at your own pace, or opt for live virtual or in-person delivery to train your team together. |
| 05 | Support |
Ongoing support from experienced customer marketing practitioners, with opportunities to ask questions and get guidance. |
| 06 | Community |
Access to the CMA community, where your team can continue learning, sharing ideas, and connecting with certified peers. |
| 07 | Updates |
Regular content updates ensure your team stays current with evolving customer marketing trends, tactics, and best practices. |
| 08 | Certification |
Earn certifications that demonstrate your team’s expertise and commitment to professional development. |
Get your team on the same page…
Close the knowledge gaps and get your team aligned with full-team certification. Let’s chat about group rates – book a call today!
Trusted by teams including:
FAQS
Yes. Many teams choose to mix and match certifications across different experience levels and focus areas. Just get in touch and we’ll help you find the right combination and pricing.
No. If you’re purchasing in bulk — for example, to include future hires — you don’t need to assign access all at once. Access just needs to be allocated within 12 months of purchase.
No problem. Each learner gets two attempts per exam. If they don’t pass on the second attempt, they won’t receive the certification — but they’ll still have lifetime access to the certification materials.
