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Why get customer marketing certified?
Customer marketing is evolving fast — and competition for top roles is growing just as quickly. Earning a CMA certification helps you stand out by demonstrating proven expertise across key customer marketing disciplines.
Beyond credibility, it sharpens your strategic thinking, builds practical skills, and boosts confidence. Most importantly, it signals your commitment to growth — opening doors to new opportunities and accelerating your career.
9+
Number of certifications
1k+
Customer marketers pick CMA to get certified
82%
would recommend CMA certifications
Understand and apply the A-Z of customer marketing
From onboarding and retention to advocacy, expansion, and lifecycle strategy… The Customer Marketing Core certification covers the full scope of the customer marketing role. You’ll gain a deeper understanding of the principles, frameworks, and practical tactics that drive impact — not just the what and why, but how to apply them in your day-to-day work.
Core is right for you if you’re…
Looking to transition into customer marketing
Core gives you the essential foundations — from lifecycle strategy to advocacy — so you can step in with confidence.
Relatively new to customer marketing
Build practical skills across onboarding, retention, expansion, and advocacy to strengthen your day-to-day impact.
An experienced customer marketer seeking a refresher
Stay sharp with up-to-date frameworks, fresh ideas, and proven tactics to elevate and scale your programs.
Excel in every core customer marketing competency
Our advanced certifications go deep into the strategic disciplines that power high-performing customer marketing teams.
Blending proven frameworks with real-world examples and hands-on exercises, these certifications equip you to lead initiatives, influence stakeholders, and drive measurable impact across retention and growth.
Advanced is right for you if you’re…
An experienced customer marketer
Given the depth of our Masters certifications, a strong foundation in customer marketing is recommended before diving in.
Looking to specialize
These certifications equip you with the advanced skills and strategic insight needed to own and scale a specific area of customer marketing.
Ready to refresh and rethink
Best practices evolve fast. Revisit your approach, sharpen your strategy, and uncover new ways to drive retention and growth.
Calibrate your customer marketing skillset
Discover your Customer Marketing IQ. Benchmark your skills, identify growth areas, and access resources to elevate your career in customer marketing.
“The [Customer Advocacy Certification] curriculum is thoughtfully structured, providing a deep dive into the fundamentals and advanced strategies of customer advocacy. Each module is packed with valuable insights and practical information, enabling participants to gain a robust 360-degree understanding of what it takes to build and sustain a thriving customer advocacy program.”
Claudia Basso
Senior Marketing Manager
“I've been in content marketing for nearly a decade, but this year have been diving into the customer marketing world. This course was a tremendous way to get a high-level lay of the land in this growing field. It provided many useful templates, valuable information (and conversations with a variety of customer marketers in different fields) designed to help new and growing teams (or teams of one) get started with strategy and proving impact.”
Ryan Estes
Senior Solution Marketing Analyst
Benefits of being certified
- Advance your expertise: Master proven customer marketing frameworks and tackle real-world retention and advocacy challenges.
- Boost your credibility: Position yourself as a trusted voice in customer marketing with recognized certification.
- Differentiate your profile: Stand out to employers and leadership as someone serious about driving customer-led growth.
Our certifications are built and taken by customer marketers at:
Get your team on the same page
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Why choose CMA?
Exploring customer marketing certifications? Here’s why professionals choose Customer Marketing Alliance to level up their skills…
- Learn from real-world customer marketers who’ve led onboarding, advocacy, and expansion programs across global brands.
- Frameworks, templates, and case studies designed for immediate application — not theory for theory’s sake.
- Shaped by the shared experiences of a global network of customer marketing professionals, not just one viewpoint.
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