4.5
Built with leading customer marketing experts from orgs like Asana, Freshworks, OpenAI, Stripe, Hubspot, Google, Amplitude, and more, our certifications are nothing short of world-class.
Our certifications are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.
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Master the five stages of customer marketing – lifecycle, educate, engage, understand, and expand – with the Customer Marketing Framework. Simplify workflows, strengthen governance, and drive lasting loyalty through actionable insights.
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Map out the customer journey from day one to loyal advocate. Nail the right approach for each stage so you're guiding customers to success every step of the way.
Give customers what they need to master your product. When you help them learn, you're setting them up for success and earning their loyalty for good.
Build real relationships through genuine connections – events, social, forums, or coffee chats. Getting to know your customers personally? That's where the magic is.
Dig into your data and listen to feedback so you actually know your customers. You'll catch problems early and make calls that keep your strategy sharp and relevant.
Reach new audiences and break into fresh markets. Your happiest customers are your best growth engine – they'll bring new people into your community naturally.
Looking for lifelong learning support? Compare our Pro+ membership with individual certifications to find the perfect investment.
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Lifetime access to this certified course.
Accelerate your growth and credentials with cutting-edge certifications covering customer advocacy, storytelling, referrals, and more.
Gain actionable insights from customer marketing leaders at Microsoft, Wrike, Adobe and more. Learn with instant access to a vast library of resources.
Save time with battle-tested templates, designed and vetted by industry pros, to streamline your work and deliver better results.
Join a thriving community of 4,000+ customer marketing professionals. Get personal guidance through mentorship or network with peers to solve challenges.
Collaborate with CS and GTM experts through live, interactive sessions. Learn proven strategies for impactful launches from pros at Amazon, Airtable, and more.
Get a free ticket to an in-person Summit (RRP $1,295) and enjoy 40% off additional events. Plus, free access to all virtual festivals.
“I recently completed the Customer Advocacy Certification offered by the Customer Marketing Alliance, and I couldn't be more satisfied with the overall program…
Each module is packed with valuable insights and practical information, enabling participants to gain a robust 360-degree understanding of what it takes to build and sustain a thriving customer advocacy program. ”
Claudia Basso
Senior Marketing Manager
“The Customer Marketing Alliance is a fantastic group of professionals focused on the often overlooked space of customer marketing and customer advocacy. I've been apart of the community for nearly a year and have made fantastic connections with like-minded individuals. The resources available to you are second to none and it's an amazing ecosystem to learn from.”
Patrick Clore
Director of Lifecycle Marketing
“I'm so happy to have found Customer Marketing Alliance. At my past two companies, I've helped build up the customer marketing department from scratch, so it's incredibly helpful to find a community of like-minded individuals who you can learn from. I love seeing examples of what others have done and what's been successful.”
Aylin Siu
Ops Program Manager
Discover your Customer Marketing IQ. Benchmark your skills, identify growth areas, and access resources to elevate your career in customer marketing.
