Eve Chatfield

Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run....

This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business....

2022 saw our very first State of Customer Marketing Report, which reviewed different topics related to the position. This article serves as a sneak peek into the report and our conversations with our community members and survey responders....

With our first State of Customer Marketing report released this summer, we gained a lot of insights into customer marketing, its standard processes, and how it’s used in companies today. This article will go through the main findings concerning leadership team's involvement in customer marketing....

This article is based on a survey of 2022 customer marketers. This will go through the main findings concerning team structures including size, position, cross-functional collaborations and more....

Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...

Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....

With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals....

In this episode, we talk to Kevin Lau. He talks in detail about the value of customer advocacy, ways to measure the performance of your advocacy programs, and shares a little about his own journey and what he has learned over the years of specializing in this topic....

"Customer marketing is just going to continue growing... it's just getting that growth and then taking root so that it's a pillar in almost every marketing team."...

B2B and B2C businesses will work quite differently when it comes to customers and marketing to those customers. The different customer segmentation types will be more varied due to whether or not they’re interacting with an individual customer or a multi-level organization....

The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketers responsibilities is to try and get them back! This is where customer reactivation marketing comes in....

Customer marketing is focused on the areas of marketing and management that pertain to a company's existing customer base. The activities within customer marketing are specifically focused on increasing customer retention, customer advocacy, and overall company growth....

Customer expansion begins with your existing customers. Specifically, in promoting or marketing your other products to your customers to support the ways they are already using the existing products....

From team, organizational structures, core responsibilities and metrics to pain points and the future of customer marketing, this report has it all. Ready to get stuck into all things customer marketing related?...