Members-only Customer retention How to reduce customer churn and increase customer retention While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....
Members-only Podcast Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....
Members-only Article Customer marketing metrics and how to choose your own Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....
Members-only Podcast Tobi Demuren | Winning and valuing the hearts and minds of your customers | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....
Members-only Article Customer advocacy and its development in 2024 Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....
Members-only Article How customer marketers can accelerate time to value for maximum impact Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....
Members-only Article Foster a retention-centric culture: Roadmap for senior leaders Retention is the unsung hero of your marketing strategy. Model customer-centric behaviors and reward retention-focused efforts, to transform the organizational mindset from acquisition-first to retention-driven....
Members-only Customer marketing The A to Z of customer marketing While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success....
Members-only Article Set up a customer marketing function: The first 30 days Getting started from scratch is never easy. At first, building your customer marketing function may seem like an overwhelming task to take on. But we've got your back. Keep these key ideas in mind, and you’ll nail it the first time round....
Members-only Customer collaboration Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only Article Privacy vs personalization: Striking the balance with customer marketing techniques With personalization being so important, how do you accomplish it without compromising your customer’s data or privacy? Let's go through some strategies to give you the data-driven campaign of your dreams without compromising privacy....
Members-only Podcast Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....
Members-only Podcast Elizabeth Grant | Develop customer relationships using personalization | Customer Marketing Catch-up Elizabeth Grant, Director of Customer Advocacy & Enablement at Autodesk talks about the vast advantages available to you if you use personalization within your customer journey - particularly how it can impact customer relationships in a positive manner....
Members-only Affiliates and referrals Is affiliate marketing worth it? The pros and cons to consider Affiliate marketing is just one of many paths to explore when building a strong and sustainable customer marketing strategy. But with recent Google updates, is affiliate marketing worth it?...
Members-only Customer collaboration 4 powerful examples of brands using customer content to deepen connections If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience....