Eve Chatfield

In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....

Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Customer Marketing Awards 2023: Introducing your finalists. Thanks to all those who nominated the exceptional individuals and companies on our shortlist....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This page serves as Customer Marketing Alliance’s ultimate guide to these metrics. It houses all the articles we’ve written on the topic, all in one place....

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

"For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....

When it comes to marketing, businesses often target different types of consumers based on their behaviors, preferences, and characteristics. It's essential to conduct thorough market research to identify the various types of customers that are relevant to your business....

In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

“Can I describe the benefits of attending? You need to be here to see it for yourself.” Attendees from our most recent Las Vegas Summit discuss what the experience has been like....