"How can I provide value to our customer base? Get to know your customers. Don't just assume you know your customers. And build around what their needs are because those are the foundational pieces to a successful program..."

In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes.


Key talking points:

  • How to pick the right form when writing for a specific community
  • What's the best way to go about getting feedback from your customers?
  • How to go about finding out your customer’s passions
  • How to go about choosing the right social media platform for your specific community

About the guest:

Newspaper reporting, copywriting and customer advocacy … They’ve been Jeni Asaba’s world for the past 15 years. And they’ve given her the chance to use her love of writing and passion for people to create a library of powerful stories (news articles, case studies, e-books) and build a thriving community (Jamf Heroes).

Jeni Asaba is one of many fantastic speakers that are involved in Customer Marketing Alliance's Leadership Accelerator Program. You can find out more about it here.

About the program:

The Customer Marketing Leadership Accelerator Program has been built in collaboration with customer marketing leaders from top brands such as Gong, Adobe, SalesForce, Jamf, and many more.

Tap directly into their tried and tested tactics, strategies, and methodologies and put all that intel into building your killer strategy.

Join your fellow customer marketing leaders for an intense 6-week program full of possibilities, designed to mold your career.

Join the conversation:

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.