"You have to look at who you're inviting into that room and are they going to give you the behind the curtain view of how's it really working for them at that company...."
In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact.
- Why you should strategically pick your CAB members
- The vital role of a moderator at CAB meetings
- The types of peer to peer CAB cohorts
- How to maintain member engagement
About the guest:
As the Sr. Director of Connected Customer Experience at Nutanix, Sara Steffen manages a global team focused on customer marketing, customer advisory boards, user groups, certifications, training, community, CXO marketing, and the executive briefing center.
Sara has a proven track record of building strong, collaborative relationships across the board. With over 7 years of experience in customer marketing and communications, Sara is passionate about bringing our customer stories to life and developing talent and opportunities for the teams she works with.
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This episode was recorded live at one of our many Customer Marketing Alliance events. If you want a look at our upcoming calendar, take a look here.