Members-only Customer marketing 101 Leslie Paterson | How To Approach Executive Conversations: Setting Up A Successful Customer Marketing Team | Customer Marketing Catch-Up n this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Customer marketing Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....
Members-only Customer marketing Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....
Members-only Customer marketing Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....
Members-only Article Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Leadership Accelerator Program In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....
Members-only Customer marketing Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Leadership Accelerator Program In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....
Members-only Article Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Customer marketing Jeni Asaba | How to find the right customer passion topics to engage customer interests | Leadership Accelerator Program In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes....
Members-only Article Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....
Members-only Article Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....
Members-only Customer advocacy Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up "The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....
Members-only Customer and market research Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up “We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”...