Members-only Podcast Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....
Members-only Podcast Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....
Members-only Customer marketing 101 Leslie Paterson | How To Approach Executive Conversations: Setting Up A Successful Customer Marketing Team | Customer Marketing Catch-Up In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Customer marketing Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....
Members-only Customer marketing Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....
Members-only Customer marketing Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....
Members-only Article Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Leadership Accelerator Program In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....
Members-only Customer marketing Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Leadership Accelerator Program In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....
Members-only Article Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Customer marketing Jeni Asaba | How to find the right customer passion topics to engage customer interests | Leadership Accelerator Program In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes....
Members-only Article Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....
Members-only Article Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....