In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success.

Not long enough for you? Continue listening to Kevin Lau with his episode from our flagship podcast, Customer Marketing Catch-up, now.

Key talking points:

  • Why the idea that relationship-based roles can't be easily measured needs to change.
  • How to choose the right metrics for your team.
  • How customer marketing teams go about proving ROI.

About the guest:

Kevin Lau is a performance-driven, innovative and ROI-focused, customer marketing professional and digital marketing strategist with 13+ years of experience.

He is an industry thought leader in customer advocacy, lifecycle marketing, social media, event marketing, digital marketing, community management, customer experience, voice of the customer, and customer engagement. 

Kevin Lau is also the course leader for CMA's Customer Advocacy: Certified course which'll give you the skills to launch and manage customer advocacy programs and excel in your career. 

The course includes:

👩🏼‍🏫 8 modules covering all aspects of customer advocacy.

✅ 40 exam questions to test your intake.

⏰ 5 hours of content, including bonus material, crammed with expert insights.

📝 Optional coursework and frameworks to consolidate your learning.

🔖 Official certification to boost your resume and grow your career.

So what are you waiting for? Keep learning from Kevin Lau and his fantastic thought leadership and enroll today.

Join the conversation:

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