Sangeeta Walsh | Understand your customers using business intelligence

Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-Up

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Ari Hoffman

As the Vice President of Customer Marketing & Advocacy at Influitive, Ari is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry.

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Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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"Being able to understand what a customer is actually doing, versus what they purchase, is important when you're trying to learn and partner with that customer on whats better for them and what's better for the use case with how they're using your product..."

In this episode of Customer Marketing Catch-up, Sangeeta Walsh, VP of Marketing and Alliances at Dialpad talks about how to use AI, customer data, and business intelligence to connect and partner with your customers.

Key takeaways:

How AI supports business and customer interaction
How to use and understand customer data
Understand the difference between customer behaviors and customer purchases
Why business data as a whole is so important
Discover and exclusive clip from Sangeeta Walsh's talk at the end of the episode

About the guest:

Sangeeta has been a wearer of many different hats over her career, comfortably vacillating between roles, industries, and management levels.

Her experience is primarily in mobile and cloud partnerships, marketing, and platform technology integrations within Fortune 500 and startup companies. Her work has also contributed to over 70% revenue growth and 100% product adoption through product definition and GTM activities spanning worldwide.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Join the conversation:

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.

This episode was recorded live at one of our many Customer Marketing Alliance events. If you want a look at our upcoming calendar, take a look here.