"Being able to understand what a customer is actually doing, versus what they purchase, is important when you're trying to learn and partner with that customer on whats better for them and what's better for the use case with how they're using your product..."
In this episode of Customer Marketing Catch-up, Sangeeta Walsh, VP of Marketing and Alliances at Dialpad talks about how to use AI, customer data, and business intelligence to connect and partner with your customers.
- How AI supports business and customer interaction
- How to use and understand customer data
- Understand the difference between customer behaviors and customer purchases
- Why business data as a whole is so important
- Discover and exclusive clip from Sangeeta Walsh's talk at the end of the episode
About the guest:
Sangeeta has been a wearer of many different hats over her career, comfortably vacillating between roles, industries, and management levels.
Her experience is primarily in mobile and cloud partnerships, marketing, and platform technology integrations within Fortune 500 and startup companies. Her work has also contributed to over 70% revenue growth and 100% product adoption through product definition and GTM activities spanning worldwide.
This podcast was brought to you by Influitive - find out more at influitive.com.
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This episode was recorded live at one of our many Customer Marketing Alliance events. If you want a look at our upcoming calendar, take a look here.