In this episode of Customer Marketing Catch-up, Elizabeth Grant, Director of Customer Advocacy & Enablement at Autodesk talks about the vast advantages available to you if you use personalization within your customer journey - particularly how it can impact customer relationships in a positive manner.

Elizabeth Grant spoke about this topic in her full length talk at our Customer Marketing Summit in London, 2023. You can get access to the full recorded talk using one of our membership plans.

If you want a look at our upcoming event calendar, take a look here.

Key takeaways

  • The most crucial factors businesses should consider when delivering personalized customer experiences.
  • How personalized customer experiences will evolve in the coming years.
  • Key trends that play a role in the development of personalization.
  • How to scale personalization efforts to accommodate a growing customer base.

About the guest

Elizabeth Grant has made her home at Autodesk for the last 11 years of her career, first beginning as a Support Specialist, before moving into the role as Director of Customer Advocacy & Enablement just over a year ago.

She had had the privilege to work alongside some of today's greatest engineering minds to partner through technology with leaders in the Construction, Architecture, Engineering, Design, Manufacturing and Media & Entertainment space.

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