CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

Date: August 31
Time: 5:00pm BST
Location: Online

Sign up now

Customer advocacy isn’t just about collecting great customer stories - it’s about activating the right voice, at the right moment, to move the business forward.

At Dropbox, the customer marketing team has reimagined what scalable advocacy looks like. By combining an always-on strategy with smart automation and AI, they’ve built a program that brings the customer voice into product launches, sales cycles, and key brand moments - without creating more manual work or relying on the same handful of advocates.

You’ll leave with a modern playbook for scaling customer advocacy - one that combines authentic customer voice with AI-powered efficiency and positions customer marketing as a strategic growth engine for the business.

In this session, you’ll discover how Dropbox:

  • Scaled its advocate pool by engaging customers at the right moments in their journey
  • Embedded AI into advocacy to automate outreach, surface customer proof, and streamline content approvals
  • Enabled sales teams to activate customer voice with confidence to help accelerate pipeline
  • Moved beyond one-off requests to build a measurable, repeatable advocacy engine

Meet the speakers:

Emily Gover, former Customer Marketing Manager at Dropbox and Shawnna Sumaoang, Chief Marketing Officer, Deeto

Start the conversation

Become a member of Product Marketing Alliance to start commenting.

Sign up now