Customer Marketing Alliance

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Only 3% of customer marketers feel fully understood by colleagues despite companies increasingly valuing the role, here's why it matters....

This November, the industry's foremost customer marketing experts of the UK and Europe will come together to exchange innovative campaigns, best practices, challenges, and experiences....

This September, we are bringing together the industry's foremost customer marketing experts to share their best practices, challenges, and experiences....

Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....

"Customer Marketing Alliance has really helped me solve one of my big problems as a customer marketer which is talking to other people that really understand what it is that i’m trying to accomplish."...

Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....