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Date: June 19, 2025
Time: 5:00pm BST
Location: Online
In today’s saturated market, the brands that stand out are those that connect with their audiences on a human level. At the heart of this connection lies the power of storytelling - specifically, the stories of your customers.
In this keynote, we’ll explore the art and science of crafting compelling customer narratives that resonate with prospects, engage stakeholders, and drive action.
You’ll learn practical strategies for uncovering authentic customer stories, shaping them into compelling narratives, and amplifying them across channels to maximize impact.
Whether you’re launching a new product, scaling a business, or evolving your brand, this session will equip you with actionable insights to make your stories stick - and your message soar.
Key takeaways:
- Human connection is key: In a crowded market, brands that forge genuine emotional connections with their audiences stand out—and customer storytelling is central to that connection.
- Customer stories drive impact: Authentic, well-crafted customer narratives resonate with prospects, engage internal stakeholders, and inspire action.
- Uncover and shape real stories: Learn practical methods for identifying powerful customer experiences and transforming them into compelling, structured narratives.
- Amplify across channels: Discover how to strategically share customer stories across different platforms to build trust and expand reach.
- Turn customers into advocates: By highlighting authentic voices, you can turn satisfied customers into your most persuasive and influential brand champions.
Meet the speaker:
Gabriela Olmos-Hill, Senior Director Global Customer Advocacy and Marketing and Sales Privacy at Microsoft
Gabriela Olmos-Hill is a Senior Director at Microsoft and is known for building at-scale global marketing engines.
In Gabriela's current role, she leads two global organizations, overseeing Customer Advocacy as well as Marketing and Sales Privacy.
Before her role in advocacy and privacy, Gabriela managed one of the largest social and blog ecosystems in the tech industry comprising of 120+ properties.
Gabriela has an MBA in Marketing from Arizona University's Eller School of Management.
