Gilian Farquhar

Gillian Farquhar is the Vice President of Global Transformation: Market Readiness. Gillian specializes in building customer-centric organizations inside SaaS-based businesses.

Members-only

Evolving customer marketing strategies: Insights from industry experts

Gone are the days when customer marketing solely revolved around static case studies and testimonials. Today, it's all about creating immersive experiences, fostering meaningful relationships, and building vibrant communities....

5 strategies for an anti-fragile approach to marketing: What your CMO should know

Members-only

Customer and market research

5 strategies for an anti-fragile approach to marketing: What your CMO should know

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....