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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
18 May 2023 7 min read

Evolving customer marketing strategies: Insights from industry experts

Customer marketing

This post was a collaboration between

Gilian Farquhar, Sterling Jackson, Dan Cote

  • Gilian Farquhar

    Gilian Farquhar

    Gillian Farquhar is the Vice President of Global Transformation: Market Readiness. Gillian specializes in building customer-centric organizations inside SaaS-based businesses.

    More posts by Gilian Farquhar.

    Gilian Farquhar
  • Sterling Jackson

    Sterling Jackson

    Sterling Jackson is the Vice President of Customer Marketing at UserTesting who always wants to build brands that become vivid symbols of usefulness, delight, and devotion.

    More posts by Sterling Jackson.

    Sterling Jackson
  • Dan Cote

    Dan Cote

    Dan Cote, Chief Marketing Officer at Influitive, has 20+ years experience with marketing technology, software, and professional services for startups, mid-size companies, and global public companies.

    More posts by Dan Cote.

    Dan Cote

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This post was a collaboration between

Gilian Farquhar, Sterling Jackson, Dan Cote

  • Gilian Farquhar

    Gilian Farquhar

    Gillian Farquhar is the Vice President of Global Transformation: Market Readiness. Gillian specializes in building customer-centric organizations inside SaaS-based businesses.

    More posts by Gilian Farquhar.

    Gilian Farquhar
  • Sterling Jackson

    Sterling Jackson

    Sterling Jackson is the Vice President of Customer Marketing at UserTesting who always wants to build brands that become vivid symbols of usefulness, delight, and devotion.

    More posts by Sterling Jackson.

    Sterling Jackson
  • Dan Cote

    Dan Cote

    Dan Cote, Chief Marketing Officer at Influitive, has 20+ years experience with marketing technology, software, and professional services for startups, mid-size companies, and global public companies.

    More posts by Dan Cote.

    Dan Cote

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Evolving customer marketing strategies: Insights from industry experts
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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs