Exclusive content

Members-only

When the PRICE is right: A framework for earning customer advocacy

Advocacy isn't accidental. Carrie Johnson explains her PRICE framework and how a lean team connects the full customer journey....

Stop chasing the perfect case study – build a portfolio instead

Members-only

Articles

Stop chasing the perfect case study – build a portfolio instead

Stop chasing the perfect case study. Learn how to build a diverse customer story portfolio that drives real commercial impact....

Members-only

Brand storytelling

Personal brand framework

A step-by-step framework for customer marketers to define their personal brand and build a plan to influence stakeholders....

Define it or be defined: How to make customer marketing stick

Members-only

Articles

Define it or be defined: How to make customer marketing stick

Customer marketing keeps inheriting work it never signed up for. Here's how to design your team's focus before someone else defines it for you....

Members-only

AI & automation

AI community advocate playbook

A step-by-step framework for identifying potential brand advocates within your online community using AI....

Customer marketing KPI redesign template

Members-only

Metrics and data

Customer marketing KPI redesign template

A strategic framework designed to help customer marketing and advocacy teams replace vanity metrics with business-aligned measurements....

Members-only

AI & automation

How AI collapsed the customer journey

AI is collapsing the customer journey into a single moment. Learn what that means for CX and product teams for the age of intelligence....

Why advocacy beats retention as a growth engine for 2026

Members-only

Customer advocacy

Why advocacy beats retention as a growth engine for 2026

Stop counting churn and start building an army of advocates. Discover how to turn users into your loudest marketers and make growth unstoppable....

Members-only

Customer advocacy

Lifecycle-driven advocacy template

A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....

How Grammarly uses lifecycle marketing to fuel sustainable growth

Members-only

Customer journey

How Grammarly uses lifecycle marketing to fuel sustainable growth

Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....

Members-only

Customer advocacy

Advocacy program maturity model

A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is....

Members-only

Customer advocacy

How Workiva scales customer advocacy to drive business outcomes

Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....

Members-only

Customer journey

Customer journey template

A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....

How to measure what really matters in customer marketing (going beyond the dashboards)

Members-only

Exclusive content

How to measure what really matters in customer marketing (going beyond the dashboards)

Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....

How to make customer marketing a growth engine

Members-only

Exclusive content

How to make customer marketing a growth engine

Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....

Exclusive content

Wanna learn from some of the very best customer marketers out there? You got it. In our CMA membership plans, we release fresh, exclusive content every other week.