(This article was transcribed from our sister community, PMA, Customer Marketing Summit from 2021.)

This was a conversation between:

Ryan Tollofson, Director of Emerging Communications & Strategic Marketing (previously Director of Next Gen Communication & Implementation Services) at  Telus Partner Solutions.

Ayushman Sen, Director of Stategy and Sales Enablement (previously Director of Customer Marketing) at Telus Partner Solutions.

Have you seen an evolution of new customer segments in the telco space?

Ayushman Sen: The short answer is yes. The longer answer is that segments have evolved significantly over time. I'll just give a snapshot of the last 30 years. There was a time when telco connectivity fundamentally meant landlines – most of us are old enough to remember that from our younger years. The internet was in its infancy and connectivity over long distances was expensive and dominated by national carriers.