This article was transcribed from a panel at one of our sister communities (PMA) events. Find out more about CMA's upcoming events.
This article will go over:
- Customer marketing at Zendesk,
- Measuring success of customer marketing efforts,
- How to convert loyal customers into advocates, and
- Some customer marketing resources.
Introducing our wonderful panelists
Bozena Pieniazek: I'm Bozena, Director of Marketing at Maze, and I'm the host for today's chat with Valeria, Senior Marketing Manager for Customer Marketing at Zendesk - and, as of September 2022, is now working on customer marketing programs at Airtable.
Valeria Gomez: I'm Senior Customer Marketing Manager at Zendesk. I'm responsible for building out our advocacy community and managing our customer reference program to bring our customer stories to life and educate a wide variety of audiences, both internal and external.