This article was transcribed from a panel at one of our sister communities (PMA) events. Find out more about CMA's upcoming events.

This article will go over:

  • Customer marketing at Zendesk,
  • Measuring success of customer marketing efforts,
  • How to convert loyal customers into advocates, and
  • Some customer marketing resources.

Introducing our wonderful panelists

Bozena Pieniazek: I'm Bozena, Director of Marketing at Maze, and I'm the host for today's chat with Valeria, Senior Marketing Manager for Customer Marketing at Zendesk - and, as of September 2022, is now working on customer marketing programs at Airtable.

Valeria Gomez: I'm Senior Customer Marketing Manager at Zendesk. I'm responsible for building out our advocacy community and managing our customer reference program to bring our customer stories to life and educate a wide variety of audiences, both internal and external.