Customer Marketing Alliance
Log in Membership
x close
Nothing to display...
or view by:
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
7 September 2023 4 min read

Amp up your marketing stack: How to get executive buy-in in 5 key steps

Customer marketing
Ari Hoffman

Ari Hoffman

Read More

Customer Marketing Alliance icon

Can't see the rest? Become a member for full unrestricted access

This page along with a variety of our other content is exclusive to Customer Marketing Alliance members. Join the tribe to unlock this page and much more including on demand videos, templates, articles, and forums.

Subscribe now

Already a member? Awesome. Sign in

Customer Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

Written by:

Ari Hoffman

Ari Hoffman

As the Vice President of Customer Marketing & Advocacy at Influitive, Ari is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry.

Read More

Get industry insights


More in Customer marketing

CMA’s conclusive guide to OKRs and KPIs
Members-only

CMA’s conclusive guide to OKRs and KPIs

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This page serves as Customer Marketing Alliance’s ultimate guide to these metrics. It houses all the articles we’ve written on the topic, all in one place....

12 min read
Solo customer marketing: How to scale impact with limited resources
Members-only

Solo customer marketing: How to scale impact with limited resources

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

5 min read
Case studies for community engagement: Engagement in action
Members-only

Case studies for community engagement: Engagement in action

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

7 min read
Customer Marketing Alliance icon Customer Marketing Alliance
—
Amp up your marketing stack: How to get executive buy-in in 5 key steps
Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.
ABOUT
  • Contribute
  • Media Guide
  • Mission
  • Contact
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Articles
  • Newsletter
GENERAL
  • Membership
  • Community
Learn
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs