Hi, everyone, my name is Stephanie Menz, and I'm on the customer marketing team at Toast. I’m so excited to share with you what I’ve learned about using A/B testing to help define your target audience.

Here's the agenda: we're going to do a quick intro, followed by how to define your upsell use case and upsell funnel, and then we'll dive into creative testing and audience testing.

I’ve structured this article as a tool that I wish I’d had a few years ago when I started working on customer upsell, so I hope you’ll find it helpful. We'll look at how to create A/B tests, how to create segment-specific campaigns, how to refine your target audience, how to use data to inform your upsell targeting strategy, and ways you can personalize segment-specific campaigns.