Customer research

Any customer marketer worth their salt knows that paying attention to customer feedback is key to success. But how can we make leading with the customer a cross-departmental mission?...

B2B and B2C businesses will work quite differently when it comes to customers and marketing to those customers. The different customer segmentation types will be more varied due to whether or not they’re interacting with an individual customer or a multi-level organization....

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....

Customer expansion begins with your existing customers. Specifically, in promoting or marketing your other products to your customers to support the ways they are already using the existing products....

A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....

So, you’ve kickstarted customer marketing at your company, but now you need a plan to secure it within your business journey. This template will help you create and optimize your marketing strategy, developing a roadmap for the future....

Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....

While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing....

Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

Before we get to utilize social proof, we need a way to get that information. The big question here is, how do we get to see the world as our customers see it? How might we put ourselves in their headspace?...