Members-only Customer marketing Five ways SaaS companies can leverage their happy customers It's true that companies have a lot to learn from their happy customers. Listening carefully to unhappy customers can help you massively improve as a company. And that’s what all customer-obsessed companies are so good at. But equally important are your happy customers....
Members-only Customer marketing The role of FOMO on consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Market research Why is market research important? Five benefits of market research Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points....
Members-only Customer marketing Customer marketing: Delighting customers at scale My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....
Members-only Customer and market research Market research: Five ways to support your work with valuable analysis Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research....
Members-only Customer research Understand customer market research: What is it and how to do it Customer research or consumer research is a vital component of customer marketing’s most fundamental role: to understand and market to your chosen target audience....
Members-only Customer research Ask the right questions: Perfect the way you collect customer feedback This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....
Members-only Customer marketing Perfect your research strategies with Customer Research Certified Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....
Members-only Customer marketing Make effective use of personas by sharing with others in your organization Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....
Members-only Customer marketing 6 vital customer marketing skills for new and upcoming hires Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....
Members-only Customer marketing Appreciating your audience: Why understanding consumer psychology is important Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....
Members-only Customer research Take your personas to the next level. Get persona certified. Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling....
Members-only Customer advocacy Setting up your CAB strategy and getting business buy-in Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....
Members-only Customer collaboration Five tips to write a killer case study For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....
Members-only Customer marketing Guarantee stakeholder buy-in for your Customer Advisory Board strategy Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....