Customer research

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes....

Engaging with your community works toward fostering a more authentic relationship with your customers. Here are eight top tips to level up your strategy....

The closing of 2023 saw the launch of our State of Customer Marketing Report and with it, we revealed a host of fascinating insights about customer marketing professionals and their impact on company success....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

It's true that companies have a lot to learn from their happy customers. Listening carefully to unhappy customers can help you massively improve as a company. And that’s what all customer-obsessed companies are so good at. But equally important are your happy customers....

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points....

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....

Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research....

Customer research or consumer research is a vital component of customer marketing’s most fundamental role: to understand and market to your chosen target audience....

This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....

Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....

Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....