Members-only Customer research Ask the right questions: Perfect the way you collect customer feedback This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....
Members-only Article Where VoC fits in with customer and market research The goal of a customer and market research program is to drive growth. This is possible by using feedback to drive company changes that attract and acquire more happy customers, who are more likely to renew....
Members-only Customer collaboration Collecting the right kind of customer feedback: Everything you need to know When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....
