Members-only Market research Building business strategies around market trends What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....
Members-only Customer journey The importance of reducing customer cognitive load Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....
Members-only Customer marketing The role of FOMO on consumer psychology FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....
Members-only Customer marketing From B2B to B2H: Building customer connection In this article, we’re going to discuss one of the latest marketing approaches to have taken the product marketing industry by storm: B2H, or business to human, marketing....
Members-only Customer marketing What is customer relationship marketing (CRM)? Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing....