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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
28 June 2024 6 min read

From background to C-suite: Elevating customer marketing's voice in leadership

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Leslie Paterson

Leslie Paterson

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Written by:

Leslie Paterson

Leslie Paterson

Vice President of Customer Advocacy & Engagement at BMC Software

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From background to C-suite: Elevating customer marketing's voice in leadership
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AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs