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AFFILIATES AND REFERRALS
CUSTOMER ADVOCACY
CUSTOMER AND MARKET RESEARCH
CUSTOMER COLLABORATION
CUSTOMER MARKETING
CUSTOMER RETENTION
CUSTOMER SEGMENTATION
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Leslie Paterson
Vice President of Customer Advocacy & Engagement at BMC Software
Topics:
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Leadership
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Elevating customer marketing's voice in leadership
Customer advocacy
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Winning executive support to launch customer advocacy programs
Video
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How to get customer marketing a seat at the leadership table | Video