Sinead is an intuitive marketing leader with over 16 years of experience in building and scaling integrated marketing programs across a range of audiences, channels, and markets.
Tim Newborn is an accomplished Customer Marketing professional with a high command of customer marketing skills, practices, and technologies needed to creating an effective customer marketing program.
Dave Hansen is the Global Advocacy Marketing Director at LRN, and an energetic leader who drives success through “out-of-the-box” thinking and a focus on clear organizational objectives.
Head of Global Engagement Marketing (Community) at Asana, Josh is an established leader in the business community management space, who's been leading community programs for 20 years.
We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact.
How advocacy creates impact
Dave Hansen
Let’s start with the end result, so we can see where we’re headed. What does advocacy mean for you and your organization, and what is its potential impact?
Sinead O'Grada
Customer advocacy really means having the customer at the heart of everything that we do. It’s about listening to and responding to what they need and want, based on the opportunities or headwinds that they may be facing in their market.
When we can show tangible outcomes for our partners and the SMB businesses that we work with – whether that’s helping them to stay open during challenging times, or enabling them to find and retain new employees – it helps us to tell the story of the impact of our program, which in turn creates more buy-in from stakeholders and more opportunities for growth and expansion.
Sinead is an intuitive marketing leader with over 16 years of experience in building and scaling integrated marketing programs across a range of audiences, channels, and markets.
Tim Newborn is an accomplished Customer Marketing professional with a high command of customer marketing skills, practices, and technologies needed to creating an effective customer marketing program.
Dave Hansen is the Global Advocacy Marketing Director at LRN, and an energetic leader who drives success through “out-of-the-box” thinking and a focus on clear organizational objectives.
Head of Global Engagement Marketing (Community) at Asana, Josh is an established leader in the business community management space, who's been leading community programs for 20 years.
