Members-only Exclusive content Navigating the post-sale landscape: Key strategies for customer loyalty How well do you really support your customers after the sale? Our customer marketing experts discuss tactics to inspire loyalty and growth....
Members-only Brand storytelling Unleash the power of customer stories: Tips to maximize real advocate voices How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....
Members-only Customer marketing Event strategy simplified: Choose the right format for your goals With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....
Members-only Membership content From zero to hero: Leveling up our awards program to wow customers I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....
Members-only Article Boost customer loyalty and drive expansion for sustainable business growth Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....
Members-only Membership content Solo customer marketing: How to scale impact with limited resources Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...
Members-only Membership content Fine-tuning your B2B customer advisory boards for maximum success Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....
Members-only Customer advocacy Beyond references: How to find and grow invested customer advocates Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....
Members-only Customer retention Make every interaction count: 4 key success strategies for tailoring customer experience Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...
Members-only Customer retention 5 essential tips for demonstrating respect and driving engagement By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....
Members-only Exclusive content [free preview] The power of narrative design in customer marketing: Why storytelling matters In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...
Members-only Customer and market research Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
Members-only Article Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....