Members-only Exclusive content Winning hearts and minds: The secret to building brands that last Discover the secret to building iconic, customer-obsessed brands that inspire fierce loyalty with LinkedIn's Global Head of Advocacy, Tobi Demuren...
Members-only Exclusive content Bridging borders, inspiring customers: Key strategies for impactful global marketing programs Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...
Members-only Exclusive content The secret recipe for a winning customer engagement strategy Elevate customer engagement with creative strategies that amplify customer voices and build powerful brand connections....
Members-only Exclusive content Winning over executives with customer marketing metrics Use this framework to build a stellar customer marketing metrics program. Plan effectively, execute seamlessly, and drive actionable insights....
Members-only Exclusive content The power of partnership: Strategies to cultivate internal advocacy What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me - I’ve discovered firsthand the true power of building strong cross-functional partnerships....
Members-only Exclusive content Strategic branding: The #1 key to next-level customer program adoption Ever pour your heart into a customer program only for it to flop? Discover the key tenets for driving program adoption....
Members-only Exclusive content 4 essential strategies to future-proof your community Ready to discover the 4 essential strategies to future-proof your community?...
Members-only Exclusive content How to cultivate crucial internal partnerships for faster growth Who holds the keys to unlocking your customer marketing potential? Surprisingly, they’re likely sitting just down the hall … Customer marketers know that having strong relationships with internal stakeholders is crucial for driving strategic alignment and overall program success....
Members-only Exclusive content Navigating the post-sale landscape: Key strategies for customer loyalty How well do you really support your customers after the sale? Our customer marketing experts discuss tactics to inspire loyalty and growth....
Members-only Exclusive content Unleash the power of customer stories: Tips to maximize real advocate voices How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....
Members-only Exclusive content Event strategy simplified: Choose the right format for your goals With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....
Members-only Exclusive content From zero to hero: Leveling up our awards program to wow customers I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....
Members-only Exclusive content Boost customer loyalty and drive expansion for sustainable business growth Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....
Members-only Exclusive content Solo customer marketing: How to scale impact with limited resources Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...
Members-only Exclusive content Fine-tuning your B2B customer advisory boards for maximum success Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....