Membership content

In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...

A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....

We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....

Learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....

Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....

Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers....

I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....

We're considering the future of work and how engagement has changed now we're all interacting remotely. This was a talk transcribed from one of our sister community events....

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....

A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....

How do you build a customer reference program that benefits your organization? Customer references help establish the credibility of your brand. It’s incredibly beneficial to associate your brand with other successful brands and show they trust you and your services or products....

Can you have customer advocacy without customer marketing and vice versa? And does that matter? Customer marketing is a natural byproduct of any successful customer advocacy program, but the reverse is not always, if ever, true....