Members-only Membership content How to build your brand through customer storytelling learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...
Members-only Customer marketing Customer marketing: Delighting customers at scale My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....
Members-only Customer advocacy What I learned from some of the best customer marketing and advocacy teams in the world Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....
Members-only Membership content Establishing a customer marketing strategy and developing advocates Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers....
Members-only Membership content Streamline customer marketing with journey and product insights to impact advocacy and upsell I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....
Members-only Membership content How customer marketers should improve their engagement and marketing for 2022 We're considering the future of work and how engagement has changed now we're all interacting remotely. This was a talk transcribed from one of our sister community events....
Members-only Voice of customer Prioritizing personas as an investment in building a comprehensive lifecycle framework Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....
Members-only Customer research A/B testing: Your ticket to defining high-intent customers for funnel acceleration A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....
Members-only Customer marketing Building and scaling up your customer reference program to support business growth How do you build a customer reference program that benefits your organization? Customer references help establish the credibility of your brand. It’s incredibly beneficial to associate your brand with other successful brands and show they trust you and your services or products....
Members-only Customer advocacy Turning loyal customers into raving champions Can you have customer advocacy without customer marketing and vice versa? And does that matter? Customer marketing is a natural byproduct of any successful customer advocacy program, but the reverse is not always, if ever, true....
Members-only Exclusive content Centralize Customer Intelligence for Product and Marketing We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Nearly three-quarters lack a centralized source of data that’s available to the whole company....
Members-only Article Here’s why all customer marketers should be aiming to build a holistic customer advocacy community To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...
Members-only Exclusive content Why partnering with customer success creates customer marketing magic The common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails....
Members-only Customer marketing Why customer marketing and advocacy should be considered a two-way street We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?...
Members-only Customer marketing Meaningful metrics: How to transform your customer programs into assets that impact business growth transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....