Membership content

learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....

Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....

Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers....

I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....

We're considering the future of work and how engagement has changed now we're all interacting remotely. This was a talk transcribed from one of our sister community events....

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....

A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....

How do you build a customer reference program that benefits your organization? Customer references help establish the credibility of your brand. It’s incredibly beneficial to associate your brand with other successful brands and show they trust you and your services or products....

Can you have customer advocacy without customer marketing and vice versa? And does that matter? Customer marketing is a natural byproduct of any successful customer advocacy program, but the reverse is not always, if ever, true....

We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Nearly three-quarters lack a centralized source of data that’s available to the whole company....

To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...

The common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails....

We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?...

transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....