Charlotte Lilley

Charlotte Lilley is the Head of Global Customer Marketing at Coupa. She has more than 10 years of experience in both sales and marketing at multiple leading B2B technology and SaaS companies.

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How to cultivate crucial internal partnerships for faster growth

Who holds the keys to unlocking your customer marketing potential? Surprisingly, they’re likely sitting just down the hall … Customer marketers know that having strong relationships with internal stakeholders is crucial for driving strategic alignment and overall program success....

The power of narrative design in customer marketing: Why storytelling matters

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The power of narrative design in customer marketing: Why storytelling matters

In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...