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27 April 2023 5 min read

The power of narrative design in customer marketing: Why storytelling matters

Brand storytelling

This post was a collaboration between

Charlotte Lilley, Evan Huck

  • Charlotte Lilley

    Charlotte Lilley

    Charlotte Lilley is the Head of Global Customer Marketing at Coupa. She has more than 10 years of experience in both sales and marketing at multiple leading B2B technology and SaaS companies.

    More posts by Charlotte Lilley.

    Charlotte Lilley
  • Evan Huck

    Evan Huck

    Evan Huck is the Co-founder & CEO of UserEvidence. Evan enjoys complex enterprise sales and architecting demand generation that allows small teams to scale into large ones.

    More posts by Evan Huck.

    Evan Huck

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This post was a collaboration between

Charlotte Lilley, Evan Huck

  • Charlotte Lilley

    Charlotte Lilley

    Charlotte Lilley is the Head of Global Customer Marketing at Coupa. She has more than 10 years of experience in both sales and marketing at multiple leading B2B technology and SaaS companies.

    More posts by Charlotte Lilley.

    Charlotte Lilley
  • Evan Huck

    Evan Huck

    Evan Huck is the Co-founder & CEO of UserEvidence. Evan enjoys complex enterprise sales and architecting demand generation that allows small teams to scale into large ones.

    More posts by Evan Huck.

    Evan Huck

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The power of narrative design in customer marketing: Why storytelling matters
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