Customer Marketing Alliance
Log in Membership
x close
Nothing to display...
or view by:
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
27 April 2023 5 min read

The power of narrative design in customer marketing: Why storytelling matters

Brand storytelling

This post was a collaboration between

Charlotte Lilley, Evan Huck

  • Charlotte Lilley

    Charlotte Lilley

    Charlotte Lilley is the Head of Global Customer Marketing at Coupa. She has more than 10 years of experience in both sales and marketing at multiple leading B2B technology and SaaS companies.

    More posts by Charlotte Lilley.

    Charlotte Lilley
  • Evan Huck

    Evan Huck

    Evan Huck is the Co-founder & CEO of UserEvidence. Evan enjoys complex enterprise sales and architecting demand generation that allows small teams to scale into large ones.

    More posts by Evan Huck.

    Evan Huck

Customer Marketing Alliance icon

Can't see the rest? Become a member for full unrestricted access

This page along with a variety of our other content is exclusive to Customer Marketing Alliance members. Join the tribe to unlock this page and much more including on demand videos, templates, articles, and forums.

Subscribe now

Already a member? Awesome. Sign in

Customer Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

This post was a collaboration between

Charlotte Lilley, Evan Huck

  • Charlotte Lilley

    Charlotte Lilley

    Charlotte Lilley is the Head of Global Customer Marketing at Coupa. She has more than 10 years of experience in both sales and marketing at multiple leading B2B technology and SaaS companies.

    More posts by Charlotte Lilley.

    Charlotte Lilley
  • Evan Huck

    Evan Huck

    Evan Huck is the Co-founder & CEO of UserEvidence. Evan enjoys complex enterprise sales and architecting demand generation that allows small teams to scale into large ones.

    More posts by Evan Huck.

    Evan Huck

Get industry insights


More in Brand storytelling

Unleash the power of customer stories: Tips to maximize real advocate voices
Members-only

Unleash the power of customer stories: Tips to maximize real advocate voices

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

6 min read
The elements of customer marketing: Key strategies and tactics glossary
Members-only

The elements of customer marketing: Key strategies and tactics glossary

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

20 min read
The best of Customer Marketing Catch-up: Our top 5 must-listen episodes!
Members-only

The best of Customer Marketing Catch-up: Our top 5 must-listen episodes!

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

9 min read
Customer Marketing Alliance icon Customer Marketing Alliance
—
The power of narrative design in customer marketing: Why storytelling matters
Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.
ABOUT
  • Contribute
  • Media Guide
  • Mission
  • Contact
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Articles
  • Newsletter
GENERAL
  • Membership
  • Community
Learn
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs