My name is Erica Anderson, and I'm a Senior Practice Director at Influitive (Now, VP of Practice Management). In this article, I’ll show you how to build customer and advocacy programs that achieve the coveted win-win of furthering your business goals and creating value for your customers.

By the time you’ve finished reading, you’ll have a better understanding of the key pillars of a successful customer advocacy program, and some practical advice for kick-starting your program even if you don't have the budget for technology.