Members-only Article Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....
Members-only Article Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Article Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....
Members-only Article Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....
Members-only Customer advocacy Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up "The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....
Members-only Customer and market research Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up “We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”...
Members-only Customer marketing Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up In this episode, we talk to Kevin Lau. He talks in detail about the value of customer advocacy, ways to measure the performance of your advocacy programs, and shares a little about his own journey and what he has learned over the years of specializing in this topic....
Members-only Customer marketing Aunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-up "Customer marketing is just going to continue growing... it's just getting that growth and then taking root so that it's a pillar in almost every marketing team."...