"People go through different stages... it's super important to really look at the data to fuel this personalization. Why? Because people are going to start to realize 'Hey, you know what I do like and what I don't like'. People tend to go toward that brand more..."

In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing.


Key talking points:

  • Where you should implement personalization first,
  • How personalization supports growth,
  • Why it's more sustainable than acquisition
  • The impact of global events on personalization

About the guest:

Maria Braune, Director of Client Advocacy at DailyPay is a professional with a customer-first mentality.

She is passionate about building programs that deliver customer value and can be scaled to meet the needs of a rapidly growing business.

She is also a skilled cultivator of both customer and internal relationships and work closely with internal stakeholders to understand and meet their business goals.

Our sponsor:

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Join the conversation:

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.