Articles

Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....

I've seen plenty of well-intentioned referral programs fall flat, and it's rarely because of just one factor. Usually, it's a combination of issues that slowly erode its momentum until it grinds to a halt. Let's talk about the most common problems you'll likely face....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....

Scrambling for customer references doesn’t scale. Here’s what I learned building a customer champion program – the lessons, guardrails, and trade-offs that made advocacy work without burnout....

Marketing leaders in 2026 face burnout, misalignment, ROI pressure, and tech overload. Learn how CMOs can protect clarity, meaning, and team energy while driving impact....

When PMM meets customer marketing, great things happen – like loyalty, advocacy, and sustainable revenue....

Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

The CMO Alliance asked a very important question to its community of CMOs and marketing leaders: which channels will they prioritize in 2025? One response dominated the conversation: content marketing....

SAP's VP, Business AI Product Marketing, Sally Revell, shares five key strategies that will take your customer obsession to the next level....

Learn how to scale authentic customer stories with AI. Discover tactics to find, create, and share powerful customer narratives....

Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how....

Customer marketing and sales alignment has always been crucial, and AI can help make these teams' collaboration efforts even more effective....

Have you ever felt that sinking feeling of guilt or failure when you couldn’t deliver on a request, even if it was totally unreasonable?...