"Something that works great today, may not work great in six months. So, even things that you believe are successful, think about what are those new, next level improvements, next expansion to continue to grow it...."

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing.

Key talking points:

  • The future of customer marketing
  • Analysis of trending topic's longevity
  • The impact of cross-functional relationships
  • How customer relationships will change

About the guest:

Virigina Bryant is a marketing leader who is consistently focused on building and managing best-in-class customer programs that deliver measurable benefits to the organization and customer.

She is passionate about up-leveling the voice of the customer to drive loyalty, retention, and revenue. She is also the Executive Producer of The ReadME Podcast.

Our sponsor:

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Join the conversation:

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Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.