"My aim specifically is to nurture the customers to advocates through education and engagement... and for the product team, I definitely want to get [customer] feedback and make it easily accessible for the products team and make it light lifts for everybody else to leverage the relationships that I have..."

In this episode of Customer Marketing Catch-up, we talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events.


Key talking points:

  • How these events are conceptualized
  • Why connecting these two parts of your company is so important
  • How such events can support company growth
  • An example of how these events can be successfully conducted

About the guest:

Robert Maddox has experience in planning and executing strategy & operations in community, advocacy, and engagement programs.

He has built communities from scratch while producing & curating content to keep them engaged, bringing the voice of the customer to different teams’ decision-making tables through interviews, testimonials, and feedback surveys.

Our sponsor:

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

Join the conversation:

What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.

Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.