What is customer marketing?

When it comes to customer marketing, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate is the linchpin of (SaaS); you want to keep your customer base intact to prevent revenue loss....

Our second webinar for the Customer Marketing Connection....

This report isn’t just a list of names. Download to get exclusive tips, tricks, and predictions on customer marketing processes, advocacy, case studies, and more in 2023....

Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....

We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....

The Customer Marketing Alliance is very excited to kick off this new webinar series! To launch, we decided to start with something foundational to all customer marketers: Community. Don't miss out on our invaluable webinar, Customer Marketing Connection, with Dave Hansen on Community 101....

Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....

Storytelling is a massive subject and can turn into a lifelong journey of studying stories, especially in marketing. Stories are in everything. Not just advertising and brand storytelling especially is a science that anyone can utilize; anyone can do it....

A few months ago we released our Customer Marketing Salary Report. Now, with each one of us being more aware of money and the impact of the economy going into this year, we wanted to share a snippet of the data we collected about global salaries and more....

Learn how to turn your customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans...

It's true that companies have a lot to learn from their happy customers. Listening carefully to unhappy customers can help you massively improve as a company. And that’s what all customer-obsessed companies are so good at. But equally important are your happy customers....

Market research is important for all companies, but it’s especially crucial for new businesses. This is because startups don’t have the same customer base or established reputation as long-standing brands....

In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points....