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Wanna learn from some of the very best customer marketers out there? You got it. In our CMA membership plans, we release fresh, exclusive content every other week.

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Customer marketing: Delighting customers at scale

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....

How to build a successful ambassador program of customer evangelists through CABs

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Exclusive content

How to build a successful ambassador program of customer evangelists through CABs

Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....

Here’s why all customer marketers should be aiming to build a holistic customer advocacy community

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Articles

Here’s why all customer marketers should be aiming to build a holistic customer advocacy community

To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...

Perfect your customer marketing strategy by prioritizing customer relationships

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Customer collaboration

Perfect your customer marketing strategy by prioritizing customer relationships

A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?...