Customer Marketing Alliance
Log in Membership
x close
Nothing to display...
or view by:
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs
30 March 2023 8 min read

Customer marketing, all grown up: Integrating all customer advocate motions into a comprehensive vision

Article

This post was a collaboration between

Lisa Kaspari, Brittany Mullen, Johanna Rogers, David Sroka

  • Lisa Kaspari

    Lisa Kaspari

    Lisa is dedicated to helping customer advocates tell their stories through various advocacy activities and showcasing the value to key stakeholders.

    More posts by Lisa Kaspari.

    Lisa Kaspari
  • Brittany Mullen

    Brittany Mullen

    Brittany is a passionate customer advocacy marketing professional who loves finding ways to highlight the brilliant work of the customers and colleagues she is fortunate to work with.

    More posts by Brittany Mullen.

    Brittany Mullen
  • Johanna Rogers

    Johanna Rogers

    Johanna has 20-plus years in understanding and executing customer engagement and advocacy, building communities, and managing high-performing teams.

    More posts by Johanna Rogers.

    Johanna Rogers
  • David Sroka

    David Sroka

    David's mission is to help sales and marketing professionals realize the full potential of customer advocates. He has over 20 years of experience in a variety of roles.

    More posts by David Sroka.

    David Sroka

Customer Marketing Alliance icon

Can't see the rest? Become a member for full unrestricted access

This page along with a variety of our other content is exclusive to Customer Marketing Alliance members. Join the tribe to unlock this page and much more including on demand videos, templates, articles, and forums.

Subscribe now

Already a member? Awesome. Sign in

Customer Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

This post was a collaboration between

Lisa Kaspari, Brittany Mullen, Johanna Rogers, David Sroka

  • Lisa Kaspari

    Lisa Kaspari

    Lisa is dedicated to helping customer advocates tell their stories through various advocacy activities and showcasing the value to key stakeholders.

    More posts by Lisa Kaspari.

    Lisa Kaspari
  • Brittany Mullen

    Brittany Mullen

    Brittany is a passionate customer advocacy marketing professional who loves finding ways to highlight the brilliant work of the customers and colleagues she is fortunate to work with.

    More posts by Brittany Mullen.

    Brittany Mullen
  • Johanna Rogers

    Johanna Rogers

    Johanna has 20-plus years in understanding and executing customer engagement and advocacy, building communities, and managing high-performing teams.

    More posts by Johanna Rogers.

    Johanna Rogers
  • David Sroka

    David Sroka

    David's mission is to help sales and marketing professionals realize the full potential of customer advocates. He has over 20 years of experience in a variety of roles.

    More posts by David Sroka.

    David Sroka

Get industry insights


More in Article

8 steps of a successful ambassador program
Members-only

8 steps of a successful ambassador program

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

4 min read
Mastering customer marketing: The best strategies for measuring success
Members-only

Mastering customer marketing: The best strategies for measuring success

Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....

4 min read
Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up
Members-only

Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up

In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....

1 min read
Customer Marketing Alliance icon Customer Marketing Alliance
—
Customer marketing, all grown up: Integrating all customer advocate motions into a comprehensive vision
Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.
ABOUT
  • Contribute
  • Media Guide
  • Mission
  • Contact
  • Privacy Policy
  • Terms of Service
RESOURCES
  • Articles
  • Newsletter
GENERAL
  • Membership
  • Community
Learn
AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs